​#30Seconds Live: The Chicago Toy & Game Fair With Groovy Blocks Inventor Brady Peterson! by Elisa Schmitz

Our first interview at the Chicago Toy & Game Fair (ChiTAG) was with Brady Peterson, a mechanical engineer and inventor of Groovy Blocks by MindWare. Groovy Blocks are just one of the seven toys and games Peterson has created over the last four years. Amazing!

Groovy Blocks are colorful building blocks for ages 4 and up. The blocks are larger, making it easier for smaller children to build incredible masterpieces – and they encourage free-form play. Because a kid’s imagination is the limit to creating with Groovy Blocks, there is no limit!

Groovy Blocks building toys feature pieces that are grooved on all four sides for endlessly flexible construction possibilities. Simply slide the grooved building and engineered link pieces together to create super-satisfying, sturdy connections. Large squares create roofs and floors with ease. Hinge pieces make doors and window shutters that really work! Kids looking for a new twist on construction toys will think they’re groovy! Groovy Blocks also help develop creativity and problem-solving skills and builds fine motor skills and eye-hand coordination.

So, get in the groove! The Groovy Blocks 120-piece set is a Target exclusive and makes a great holiday gift. Other sets are available at MindWare.com.